Home hair dyes get a makeover from L'Oréal

15.05.2019 3:18

At-home hair dyes can be tricky to get right, but L'Oréal is hoping to improve the process with its latest launch. The beauty giant has unveiled Color&Co, a personalized hair coloring experience that will allow users to achieve the look they want from the comfort of their homes. The concept works by offering users an online consultation from a professional colorist, via live video. The colorist will look at the length, texture, and overall health and qualities of the hair, in addition to (...) -

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